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Success Factors for Brands on Facebook Hoping to find some new friends for a great brand… Oct 12, 2009 – Brian Morrissey Last week on Facebook, amid the cacophony of status updates, many men received a cheeky invitation — “Turn up your man smell” — from a hopeful new friend: Old Spice. The Procter & […]

Brands Seek Fans on Facebook We gauge which firms score at leveraging the platform — and which fall short Oct 12, 2009 – Brian Morrissey Success on Facebook comes from a blend of sheer size of fan base, record of publishing useful content and the extent of consumer interaction that is offered. We looked at […]

TownNews No need to network in a bathing suit anymore By Kelly Gadzala October 5, 2009 Neighbourhoods: North Toronto KELLY GADZALA/TOWN CRIER GIRLS ONLY: Donna Marie Antoniadis of ShesConnected shows how women can effectively manage both their personal and professional lives online.“I don’t want my professional contacts seeing me in my bikini.” Donna Marie Antoniadis […]

Study: Twitterers More Receptive To Ads Than Other Social Net Users Is Twitter worth its reported $1 billion valuation? The verdict’s still out on that. But independent research keeps coming in that details how valuable the social utility’s users could potentially be to advertisers. The latest, from tech and media research firm Interpret, shows that […]

Twenty Percent Of Tweets Mention Brands, Products The debate is still out on Twitter’s effectiveness as a marketing tool, but new data from Penn State plays right into the company’s move to fully open users’ status updates to advertisers. Companies are already getting targeted, free advertising on Twitter, as the research found that 20 percent […]

Posted 17 August 2009 10:50am by Jake Hird The social media statistics I posted a few weeks ago seemed to strike a chord amongst the digital community, especially in highlighting just how big an issue this particular area of online currently is. So I’m happy to say that I’ve trawled around the internet to bring […]

by eMarketer Digital Intelligence   August 17, 2009 Networking tools and privacy Women who are core social network users expect a lot, according to “The Power of Social Networking For Women Research Study” from female-oriented social networking site ShesConnected. Participants in the survey were recruited through several social networks and were encouraged to share it with […]

Facebook Response Catches Baja Fresh Off Guard Karlene Lukovitz, Aug 06, 2009 10:29 AM The good news: A coupon promotion offering a free burrito with the purchase of a regular-size drink on July 22 generated more than 50,000 takers and a 75% lift in traffic for Baja Fresh Mexican Grill, according to the quick-casual chain. […]

Women Dominating Facebook August 5, 2009 by Anna Farmery Filed under Facebook, internet research Leave a Comment Inside Facebook report today on the distinct female demographic of Facebook. Social networking is a way of connecting and creating that sense of community and when I think about it, I suppose I can see why social networking […]

Story Honda Connects Fans to Honda Fans On Facebook Karl Greenberg, Aug 04, 2009 03:46 PM Honda has launched a Facebook page at www.facebook.com/honda that features a social-experiment application intended to demonstrate the ubiquity of Honda, by getting people who know someone with a Honda to link to others. The initial page asks users to […]