Jul
30
So how important are Social Networks to women? According to 36% of women who participated in a recent research study; they would give up chocolate, their Pradas, or their Mother-in-Law before they gave up their Social Networks. We’re not so sure what that says about their Mother-in-Laws but brand managers for Prada and chocolate companies […]
Jul
27
Playboy.com Parties on the Social Nets Monday, July 27, 2009 Steve Smith What was true in high school is often true on the Web’s social nets. The most popular guy in the halls of your old school likely was the one with the most beautiful women around him. And so it is with Playboy.com. As […]
Jul
26
19 Guerrilla Social Media Marketing Secrets My wife Wann0apan and I had the fantastic opportunity to spend several days with Jay Levinson and his wife Jeannie while we were in Santiago Chile in April. Jay and I both spoke at the Annual Sales and Marketing conference put together by Seminarium, the leading provider of executive […]
Jul
25
Back-to-school pitches go social with Facebook, Twitter By Bruce Horovitz, USA TODAY The first sighting of Britney Spears’ new back-to-school commercial for Candie’s wasn’t on TV. Or in theaters. Or even on the website of the hip, tween-targeting seller of footwear and clothing. Those venues would be so 2008. The spot that shows a sultry […]
Jul
22
Mommy Blogger Backlash Stephanie Azzarone, Jul 22, 2009 09:54 AM Is the momosphere ready to implode? A relationship that was once based on a simple understanding — companies supplied products to mom bloggers to review, moms reviewed products for fun and to attract an audience — may suddenly be in semi-crisis. There are several contributing […]
Jul
21
Study: Social Media Pays Mark Walsh, Jul 20, 2009 05:31 PM Starbucks One of the major hurdles to increased spending on social media has been lingering skepticism about what kind of payoff companies actually get from conversional marketing. In short, is it worth it? A study released Monday says “yes,” drawing a link between brands’ […]
Jul
20
Top Social Media Sites: Twitter Leaps 1,989% A June 2009 analysis of the top-10 social media properties by Nielsen reveals (pdf) that Twitter.com was again the fastest growing site for the month, increasing 1,928% year-over-year, from one million unique visitors in June 2008 to 21 million unique visitors in June 2009. This increase, Nielsen said, […]
Jul
20
Do Social Media ‘Experts’ Overestimate Their Abilities? Gavin O’Malley, Jul 17, 2009 08:33 AM Perhaps because it’s still a relatively new field, interactive marketers seriously lack confidence in their ability to measure the relative effectiveness of social media campaigns, according to a new study by Forrester Research. Of 119 interactive marketers asked between May and […]
Jul
13
Social networking helping women turn on to tech The female of the species is increasingly heading towards a tech leadership role, according to research conducted by Orange’s Silicon Valley-based labs. By Maggie Holland, 13 Jul 2009 at 08:00 Front cover of Orange Labs’ Her Code report The IT industry is still suffering from a gender […]
Jul
10
Bridging the Gender Gap Feature Posted by Tim Rattray, Yesterday Let’s just be up front about it: When you think of the typical gamer, the image that comes to mind is probably a single male somewhere between the ages of 10 and 34. Statistical evidence has backed that up for decades. Plus, one only needs […]
