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Great new report from Altimeter Group: Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing, business groups are deploying social media without a […]

BlogHer’s most recent study explores how women use social media to help make decisions during the car purchasing cycle. Key Takeaways for Automotive Manufacturers Social Media helps women get excited to buy a new car; blogs help calm her nerves and increase her confidence. Women still come to you: Your site, your dealership. Shape their […]

I can’t wait to see the upcoming Technorati State of the Blogosphere report 2011. I found this great Blogging Stats Preview presentation by Technorati CEO Shani Higgins at the PR Summit in San Francisco. Thanks to I wanted to share with you. Thanks to Eric Shwartman from Social Media today for creating this post and […]

2011 Cone Online Influence Trend Tracker Release and Fact Sheet View more documents from ShesConnected

Interesting study on sales and social media. Ogilvy-ChatThreads Integrated Social Media Sales Impact Study 2011 View more presentations from 360 Digital Influence, Ogilvy PR Worldwide

Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ check out this great report from Altimeter Report: Career Path of the Corporate Social Strategist: Be Proactive or Become Social Media Help Desk View more documents from Jeremiah Owyang.

2010 Consumer New Media Study Even as new media adoption explodes – up 48 percent from 2009 – loyal followers can be hard to come by for companies trying to reach consumers online. With the world’s most loved brands a click of the mouse away, new media users still choose to demonstrate affinity (e.g., “like” […]