• A gathering IRL (in real life) of people who use Twitter. (really – and they are very popular)
  • For a brand it is a way to connect face-to-face with Twitter followers
  • Brands select a location at a restaurant or bar and provide snacks. (optional 1-2 beverage tickets) and some swag
  • Additional opportunities to sponsor existing tweet-ups
  • Followers “tweet” using a hashtag


  • Connect with your Twitter followers
  • Give your Twitter followers access to new content/product pitches
  • Show your Twitter followers appreciation by meeting them face to face
  • Build buzz and extend brand awareness