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Vatican launches Facebook, iPhone apps By Ariel David, THE ASSOCIATED PRESS VATICAN CITY — Pope Benedict has entered the world of social networking sites and smartphones with a Vatican portal that includes Facebook and iPhone applications. The Pope2You website was launched Thursday and allows Facebook users to send virtual postcards with photos of Benedict and […]

Source: Mashable.com May 14th, 2009 | by Stan Schroeder Link: http://mashable.com/2009/05/14/wsj-social-media-policy/ In a recent article, we’ve asked should your company have a social media policy? Well, today the Wall Street Journal gave its answer to that question by issuing a lengthy list of rules of conduct on social networks, such as Facebook (Facebook reviews) and […]

Selling Social Media Isn’t Hard; Implementing It Is You Can’t Understand It Without Experiencing It Firsthand Posted by Phil Johnson on 05.11.09 @ 12:37 PM Phil Johnson The biggest news for agencies about social media is that clients are starting to buy. If you thought selling social media was hard, wait until you start to […]

Social media ad metrics unveiled by Gariné Tcholakian A new set of media ad metrics definitions have just been released by the Interactive Advertising Bureau (IAB) in the US, developed to help marketers, broadcasters and advertisers measure the value of social media campaigns and help quantify and describe the shift in the online sphere. The […]

Social Media Ad Metrics Download Social Media Ad Metrics Definitions This document specifies standard definitions for Social Media Metrics. With the rapid growth seen in the Social Media space in recent years, many publishers and vendors are offering supplemental performance metrics to their clients as additional ways of gauging ad effectiveness. This document defines these […]

Twitter Still Headed To The Moon With 17 Million U.S. Visitors In April 57 Commentsby Erick Schonfeld on May 12, 2009 Looking at Twitter’s visitor growth charts every month is like watching a rocket go to the moon. ComScore released its U.S. numbers for April, 2009 today and it shows Twitter reaching 17 million unique […]

The Innovation Engine May 12, 2009, 2:37PM EST Dive into Social Media Now Your competitors know that Twitter, Linkedin, and the rest of the social media gang are a communication channel between you and your consumers. Do you? By G. Michael Maddock and Raphael Louis Vitón We believe this with all our heart: While social […]

http://www.awomansworld.com/ Frito-Lay has created a new social media campaign targeting women. Would love to know what you think of this.

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Social Media: The Five-Year Forecast Social media has only just taken off, says Forrester analyst Jeremiah Owyang — and his “Future of the Social Web” report says social networks and marketers will have to change their strategies. “Bad things will happen,” he says. By Jessica Tsai – Posted Apr 27, 2009 ——————————————————————————– The distinction between […]