Oct
12
Brands Seek Fans on Facebook We gauge which firms score at leveraging the platform — and which fall short Oct 12, 2009 – Brian Morrissey Success on Facebook comes from a blend of sheer size of fan base, record of publishing useful content and the extent of consumer interaction that is offered. We looked at […]
Sep
26
Study: Twitterers More Receptive To Ads Than Other Social Net Users Is Twitter worth its reported $1 billion valuation? The verdict’s still out on that. But independent research keeps coming in that details how valuable the social utility’s users could potentially be to advertisers. The latest, from tech and media research firm Interpret, shows that […]
Sep
14
Twenty Percent Of Tweets Mention Brands, Products The debate is still out on Twitter’s effectiveness as a marketing tool, but new data from Penn State plays right into the company’s move to fully open users’ status updates to advertisers. Companies are already getting targeted, free advertising on Twitter, as the research found that 20 percent […]
