Jan
06
Great new report from Altimeter Group: Get account control now –or risk a career of continual social media sanitation. To match the growing consumer adoption of social media, many companies have launched social media efforts with little planning. As social media spreads beyond corporate communications and marketing, business groups are deploying social media without a […]
Dec
12
Don’t forget to mark your calendars for Monday, January 23, 2012. It’s Community Manager Appreciation Day 2012. I love this quote from Business Insider. “They’re people worth celebrating because, while being a community manager may seem like the best job in the world, it also comes with a tougher sidethat can often feel thankless and troll-filled. […]
Dec
12
I think there is a deep misundersanding of the difference between community management and community moderation. The biggest difference is that community moderation is about REACTING to situations versus community management which is about ENGAGING in conversations. It takes a different skill set to understand how to engage in conversations. Community managers must have the ability […]
