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Study: Twitterers More Receptive To Ads Than Other Social Net Users Is Twitter worth its reported $1 billion valuation? The verdict’s still out on that. But independent research keeps coming in that details how valuable the social utility’s users could potentially be to advertisers. The latest, from tech and media research firm Interpret, shows that […]

Twenty Percent Of Tweets Mention Brands, Products The debate is still out on Twitter’s effectiveness as a marketing tool, but new data from Penn State plays right into the company’s move to fully open users’ status updates to advertisers. Companies are already getting targeted, free advertising on Twitter, as the research found that 20 percent […]