Connected Multimedia Corp.

Facebook Response Catches Baja Fresh Off Guard Karlene Lukovitz, Aug 06, 2009 10:29 AM The good news: A coupon promotion offering a free burrito with the purchase of a regular-size drink on July 22 generated more than 50,000 takers and a 75% lift in traffic for Baja Fresh Mexican Grill, according to the quick-casual chain. […]

Story Kia Offers Up Hamsters In Facebook App Tanya Irwin, Aug 04, 2009 05:27 PM Kia Motors wants to connect with customers and potential customers via a new Facebook application, but if you don’t have a webcam, you’re out of luck. The paw-tapping, music-loving hamsters seen in the automaker’s current ad campaign are featured in […]

Mommy Blogger Backlash Stephanie Azzarone, Jul 22, 2009 09:54 AM Is the momosphere ready to implode? A relationship that was once based on a simple understanding — companies supplied products to mom bloggers to review, moms reviewed products for fun and to attract an audience — may suddenly be in semi-crisis. There are several contributing […]

Study: Social Media Pays Mark Walsh, Jul 20, 2009 05:31 PM Starbucks One of the major hurdles to increased spending on social media has been lingering skepticism about what kind of payoff companies actually get from conversional marketing. In short, is it worth it? A study released Monday says “yes,” drawing a link between brands’ […]

Do Social Media ‘Experts’ Overestimate Their Abilities? Gavin O’Malley, Jul 17, 2009 08:33 AM Perhaps because it’s still a relatively new field, interactive marketers seriously lack confidence in their ability to measure the relative effectiveness of social media campaigns, according to a new study by Forrester Research. Of 119 interactive marketers asked between May and […]

Facebook Tops, But Social Networkers Fickle Jack Loechner, Jul 03, 2009 11:00 AM According to Nielsen, total minutes spent on social networking sites in the U.S has increased 83% year-over-year. In fact, total minutes spent on Facebook increased nearly 700% year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009, […]

Report: Growing Number of Moms Using Social Media June 25, 2009 -By Mike Shields Mothers of young children are spending far more time with social media than just three years ago. And most claim that as their personal time becomes constrained, they end up sacrificing time with magazines and newspapers compared to before they had […]

By Stephen Reily Monday, June 8, 2009 Women: Well-Connected And Wired Among the fastest-growing demographics on Facebook are women age 55-plus! The growth of Boomer women on social networking sites is confirmed by a white paper released by VibrantNation.com, based on a survey of 1,000 well-educated Boomer women with household incomes above $75,000. The study […]

Sony Ericsson Tennis Tour Goes Digital Aaron Baar, Jun 05, 2009 04:13 PM Sony Ericsson WTA tour Just in time for the summer season, the Sony Ericsson Women’s Tennis Association tour is expanding its year-old “Looking for a Hero?” advertising campaign into the digital realm with an extensive new Web site and marketing effort. The […]

FTC Changes And Social Media Robert Wheatley, Jun 08, 2009 05:00 AM Could proposed sweeping changes in Federal Trade Commission (FTC) guidelines shipwreck social media marketing and alter the common practice of using third-party spokespeople to deliver brand messages? “Agencies and clients, especially those working in the social media space, must understand that the FTC’s […]