Mar

18

Boomer Women Defying Stereotypes Leading Authority on Boomer Women, VibrantNation.com Study Uncovers That Women At Midlife and Beyond Are Well-Connected and Wired March 18, 2009 (Louisville, KY) — VibrantNation.com, the online destination forwomen 50+, released new research that reveals that the niche they’ve termed “Vibrant Women” is the first generation of women in history whose […]

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Mar

12

Recession-hit Companies target female customers

Marketing to women Hello, girls Mar 12th 2009 From The Economist print edition Recession-hit companies target female customers Illustration by David Simonds NEVER mind the fight to get people to open their wallets in the recession—some companies are taking a different tack, and trying to get customers to open their purses instead. In America, where […]

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Mar

12

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