Nov

03

Yahoo! connectonomics Presentation: A needs-based approach ot women online

Connectonomics View more presentations from The Added Value Group.

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Nov

12

STATS: How Women Search And Share Product Info Online

STATS: How Women Search And Share Product Info Online November 12, 2009 | Sarah Chong Comments women sharingEver wonder how women search and share product information online? Statistic charts from eMarketer and reports from PopSugar and Radar Research will tell you exactly how. Interesting thing is, they also did a comparison between Gen Y and […]

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Oct

25

ShesConnected.com, the First Dual Profile Social Networking Site for Women, Launches at Canada’s Largest Women’s Event

ShesConnected.com, the First Dual Profile Social Networking Site for Women, Launches at Canada’s Largest Women’s Event Toronto, ON, Canada (PRWEB) October 25, 2009 — Women are the fastest growing and most active group on Social Networks, and a busy Canadian woman is set to launch what promises to be one of the most popular women-only […]

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Aug

17

What Women Want from Social Sites

by eMarketer Digital Intelligence   August 17, 2009 Networking tools and privacy Women who are core social network users expect a lot, according to “The Power of Social Networking For Women Research Study” from female-oriented social networking site ShesConnected. Participants in the survey were recruited through several social networks and were encouraged to share it with […]

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Aug

05

Women Dominating Facebook

Women Dominating Facebook August 5, 2009 by Anna Farmery Filed under Facebook, internet research Leave a Comment Inside Facebook report today on the distinct female demographic of Facebook. Social networking is a way of connecting and creating that sense of community and when I think about it, I suppose I can see why social networking […]

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Jul

30

Women Rule on Social Networks Spelling Opportunity for Smart Advertisers

So how important are Social Networks to women? According to 36% of women who participated in a recent research study; they would give up chocolate, their Pradas, or their Mother-in-Law before they gave up their Social Networks. We’re not so sure what that says about their Mother-in-Laws but brand managers for Prada and chocolate companies […]

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Jul

13

Social networking helping women turn on to tech

Social networking helping women turn on to tech The female of the species is increasingly heading towards a tech leadership role, according to research conducted by Orange’s Silicon Valley-based labs. By Maggie Holland, 13 Jul 2009 at 08:00 Front cover of Orange Labs’ Her Code report The IT industry is still suffering from a gender […]

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Jul

10

Bridging the Gender Gap

Bridging the Gender Gap Feature Posted by Tim Rattray, Yesterday Let’s just be up front about it: When you think of the typical gamer, the image that comes to mind is probably a single male somewhere between the ages of 10 and 34. Statistical evidence has backed that up for decades. Plus, one only needs […]

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Jun

29

RICOH Women’s British Open launches Social Media sites

RICOH Women’s British Open launches Social Media sites; Championship to Give Away RICOH Digital Camera in Facebook Contest June 29, 2009 – The Ricoh Women’s British Open has joined the Social Media frenzy with a presence on Facebook, Twitter and YouTube. Those who become a fan of the Ricoh Women’s British Open Facebook Fan page […]

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Jun

26

Report: Growing Number of Moms Using Social Media

Report: Growing Number of Moms Using Social Media June 25, 2009 -By Mike Shields Mothers of young children are spending far more time with social media than just three years ago. And most claim that as their personal time becomes constrained, they end up sacrificing time with magazines and newspapers compared to before they had […]

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