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OrlandoSentinel.com Social network Twitter ushers in new era for athletes Andrea Adelson From the Press Box June 22, 2009 Shaquille O’Neal has 1.34 million followers on Twitter. That “Twitterville” would be the seventh-largest city in the United States, just ahead of San Antonio, where he played high school basketball. If that isn’t an endorsement for […]

[ Molson gets social ] June 17, 2009 | By Matt Semansky | Comments Molson has been one of Canada’s more aggressive brands when it comes to using social media to reach out to consumers. In this web-exclusive, created as part of Marketing’s special “Brave New World” special issue on new media, Ferg Devins, Molson’s […]

How to Target the World’s ‘Alpha Consumers’: Women Five Questions for Bridget Brennan, Author of ‘Why She Buys’ By Jennifer Rooney Published: June 17, 2009 NEW YORK (AdAge.com) — Women are arguably the world’s most powerful consumers. So why do marketers still fall short in reaching them? Bridget Brennan Bridget Brennan is CEO of Female […]

Facebook Users to Get Personalized Usernames Daniel Ionescu, PC World Jun 10, 2009 8:52 am Facebook Users to Get Personalized Usernames Facebook has finally decided to give its 200 million users an easier way to share their profiles. In about two days, the social network will let users chose an alias for their Facebook profile […]

Mommy bloggers are big business for marketers. Retailers, Publishers and Agencies Adjust to a New Reality Produced by Hoag Levins on 06.08.09 @ 06:25 AM Mommy bloggers NEW YORK (AdAge.com) — Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now said to number in the millions, these online women have cobbled together […]

By Stephen Reily Monday, June 8, 2009 Women: Well-Connected And Wired Among the fastest-growing demographics on Facebook are women age 55-plus! The growth of Boomer women on social networking sites is confirmed by a white paper released by VibrantNation.com, based on a survey of 1,000 well-educated Boomer women with household incomes above $75,000. The study […]

The Internet is an integral part of the lives of 34 million mothers in the US. They not only go online to plan a trip or pay bills, they also use the Web to communicate with friends, share advice, blog and socialize. The Moms Online report analyzes how Internet information and activities affect these key […]

Sony Ericsson Tennis Tour Goes Digital Aaron Baar, Jun 05, 2009 04:13 PM Sony Ericsson WTA tour Just in time for the summer season, the Sony Ericsson Women’s Tennis Association tour is expanding its year-old “Looking for a Hero?” advertising campaign into the digital realm with an extensive new Web site and marketing effort. The […]

FTC Changes And Social Media Robert Wheatley, Jun 08, 2009 05:00 AM Could proposed sweeping changes in Federal Trade Commission (FTC) guidelines shipwreck social media marketing and alter the common practice of using third-party spokespeople to deliver brand messages? “Agencies and clients, especially those working in the social media space, must understand that the FTC’s […]

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