How to Target the World’s ‘Alpha Consumers’: Women

How to Target the World’s ‘Alpha Consumers’: Women Five Questions for Bridget Brennan, Author of ‘Why She Buys’ By Jennifer Rooney Published: June 17, 2009 NEW YORK (AdAge.com) — Women are arguably the world’s most powerful consumers. So why do marketers still fall short in reaching them? Bridget Brennan Bridget Brennan is CEO of Female […]

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