Jul
09
What Your Favorite Social Network Says About You Anderson Analytics Survey Reveals Consumers’ Likely Interests, Buying Habits, Media Consumption By Beth Snyder Bulik Published: July 08, 2009 YORK, Pa. (AdAge.com) — Do you Twitter? Then you are more interested in sex than the average Facebook, MySpace or LinkedIn user. Like LinkedIn? You’re more likely to […]
Jun
18
How to Target the World’s ‘Alpha Consumers’: Women Five Questions for Bridget Brennan, Author of ‘Why She Buys’ By Jennifer Rooney Published: June 17, 2009 NEW YORK (AdAge.com) — Women are arguably the world’s most powerful consumers. So why do marketers still fall short in reaching them? Bridget Brennan Bridget Brennan is CEO of Female […]
Jun
08
Mommy bloggers are big business for marketers. Retailers, Publishers and Agencies Adjust to a New Reality Produced by Hoag Levins on 06.08.09 @ 06:25 AM Mommy bloggers NEW YORK (AdAge.com) — Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now said to number in the millions, these online women have cobbled together […]
