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Study: Social Media Pays Mark Walsh, Jul 20, 2009 05:31 PM Starbucks One of the major hurdles to increased spending on social media has been lingering skepticism about what kind of payoff companies actually get from conversional marketing. In short, is it worth it? A study released Monday says “yes,” drawing a link between brands’ […]

Top Social Media Sites: Twitter Leaps 1,989% A June 2009 analysis of the top-10 social media properties by Nielsen reveals (pdf) that Twitter.com was again the fastest growing site for the month, increasing 1,928% year-over-year, from one million unique visitors in June 2008 to 21 million unique visitors in June 2009. This increase, Nielsen said, […]

Do Social Media ‘Experts’ Overestimate Their Abilities? Gavin O’Malley, Jul 17, 2009 08:33 AM Perhaps because it’s still a relatively new field, interactive marketers seriously lack confidence in their ability to measure the relative effectiveness of social media campaigns, according to a new study by Forrester Research. Of 119 interactive marketers asked between May and […]

Social networking helping women turn on to tech The female of the species is increasingly heading towards a tech leadership role, according to research conducted by Orange’s Silicon Valley-based labs. By Maggie Holland, 13 Jul 2009 at 08:00 Front cover of Orange Labs’ Her Code report The IT industry is still suffering from a gender […]

Bridging the Gender Gap Feature Posted by Tim Rattray, Yesterday Let’s just be up front about it: When you think of the typical gamer, the image that comes to mind is probably a single male somewhere between the ages of 10 and 34. Statistical evidence has backed that up for decades. Plus, one only needs […]

New Social Media Study: Facebook Trumps Other Social Media as Most Valuable; Majority of Users Can’t Do Without Popular Site Need for Social Interaction, Not Tech Savvy Reason for Explosive Growth; Gen Y Users of Social Networking Happier and Dating More Stamford, CT (PRWEB) July 10, 2009 — Facebook far exceeds the other major social […]

Women & Our Online Behavior and Social Media Habits July 8th, 2009 by Julie Kent | 2 Comments SheSpeaks.com conducted a great survey of women’s online and computer habits, and published the results in a comprehensive 65-page document. It’s a fascinating study that looks mainly at women’s social habits online, and most definitely has implications […]

What Your Favorite Social Network Says About You Anderson Analytics Survey Reveals Consumers’ Likely Interests, Buying Habits, Media Consumption By Beth Snyder Bulik Published: July 08, 2009 YORK, Pa. (AdAge.com) — Do you Twitter? Then you are more interested in sex than the average Facebook, MySpace or LinkedIn user. Like LinkedIn? You’re more likely to […]

Twitter Promotion Done Right: #moonfruit July 1st, 2009 | by Adam Ostrow A few weeks ago, we wrote about a promotion from website builder Squarespace (SquareSpace), where the company offered up 30 iPhones in 30 days to be randomly awarded to users who included #squarespace with their tweets. The campaign worked in getting exposure – […]

Tweetraising: The Potential For Charities On Twitter Leena Rao TechCrunch.com Sunday, July 5, 2009 3:30 PM Twitter has been hailed as an incredibly useful marketing tool for businesses and brands, both big and small, to disseminate information and engage with consumers on a massive scale. But what about non-profits? The ability to use social media […]