Jul

21

Study: Social Media Pays

Study: Social Media Pays Mark Walsh, Jul 20, 2009 05:31 PM Starbucks One of the major hurdles to increased spending on social media has been lingering skepticism about what kind of payoff companies actually get from conversional marketing. In short, is it worth it? A study released Monday says “yes,” drawing a link between brands’ […]

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Jun

30

No patience for the ROI of Social Media discussion

No patience for the ROI of Social Media discussion Loading … Loading … By paul on June 30, 2009 In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing […]

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