Do Social Media ‘Experts’ Overestimate Their Abilities?

Do Social Media ‘Experts’ Overestimate Their Abilities? Gavin O’Malley, Jul 17, 2009 08:33 AM Perhaps because it’s still a relatively new field, interactive marketers seriously lack confidence in their ability to measure the relative effectiveness of social media campaigns, according to a new study by Forrester Research. Of 119 interactive marketers asked between May and […]

,