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A number of studies have been released over the past few months exploring the behaviors, purchasing habits and needs of women online. BlogHer released the 2010 Social Media Matters report in March 2010, a few months prior to the other studies listed in this post. This study was produced in partnership with iVillage and Ketchum, […]

When it comes to marketing a personal brand on Twitter, these women have what it takes. This list of “best-branded” women on Twitter comprises travel experts, political bloggers, former models, social media gurus to happiness experts and TV producers. Despite their disparate backgrounds, all have one primary thing in common: They utilize social media to […]

On the heels of women’s Web preferences in yesterday’s Research Brief, Lucid Marketing presents a slice of that total market by exposing Twitter preferences among those who are “hooked on Twitter.” 57.9% of moms Twitter from their cell phone, iPhone, Blackberry or smartphone. According to the study by Lucid and Lisa Finn, not only do […]

We love flowtown – not onlydo they have an amazing service – they produce the most beautiful infographics. Just look at what they have done for women and social media.

18% of moms who use social media account for 78% of the influence San Francisco, CA (June 14, 2010) — BabyCenter, LLC, the Web’s #1 global interactive pregnancy and parenting destination, announced today the results of its proprietary segmentation study, “The BabyCenter 2010 Mom Social Influencer Report,” revealing a clear view into the mindsets, behaviors […]

Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings from Chadwick Martin Bailey and iModerate that social friends and followers feel more inclined to purchase from the brands they are fans of. More than one-half of Facebook fans said they are more likely to […]

Social media enables conversations. Yet most companies that use Social Media miss out on the opportunity to converse with their customers. If you are not in the conversation with your customers, then you are not in social media. Today consumers expect advertisers to not only have a presence on social media, they expect to have […]

Facebook is one of the most important Social Media platforms on the web today. With more than 400 million users, brands are quickly discovering the power and reach of Facebook to promote their brand and build their social media presence. Yet even the savviest marketers are only scratching the surface of what is possible with […]

Building and Maintaining Effective Community Management/Community Conversation Programs Through Social Networks Call it conversation management, community management, or make up another name… Brands need the technology, business processes, and the people to participate in social media at the speed of conversation. Social media enables conversations. Yet most companies that use Social Media miss out on […]

itBusiness Nestor E. Arellano Feb, 18, 2010 She’s highly educated, opinionated, a decision maker with a fat wallet and she’s perfectly at home – on social networks. If marketers and advertisers want to make the most of their online ad dollars they had better start paying attention to older women, a recent survey suggests. Women […]