Moms Is A Subset of Women

On the heels of women’s Web preferences in yesterday’s Research Brief, Lucid Marketing presents a slice of that total market by exposing Twitter preferences among those who are “hooked on Twitter.” 57.9% of moms Twitter from their cell phone, iPhone, Blackberry or smartphone.

According to the study by Lucid and Lisa Finn, not only do the majority of moms use Twitter to find out about new products and keep up with businesses they like, but they’re also interested in getting links to news and articles on topics that matter to them.

The most important motivator for moms to follow a business on Twitter is that the business provides useful information in its Twitter feed (68%).

MediaPost Publications Moms Is A Subset of Women 07/06/2010.