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Boomer Women Defying Stereotypes Leading Authority on Boomer Women, VibrantNation.com Study Uncovers That Women At Midlife and Beyond Are Well-Connected and Wired March 18, 2009 (Louisville, KY) — VibrantNation.com, the online destination forwomen 50+, released new research that reveals that the niche they’ve termed “Vibrant Women” is the first generation of women in history whose […]

Marketing to women Hello, girls Mar 12th 2009 From The Economist print edition Recession-hit companies target female customers Illustration by David Simonds NEVER mind the fight to get people to open their wallets in the recession—some companies are taking a different tack, and trying to get customers to open their purses instead. In America, where […]

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Time for Brands to Change their Approach when Marketing to Mom, Says New Report by Razorfish and CafeMom Mobile browsing, social media increasingly influential in moms’ purchase decisions New York, NY (February 2, 2009) – A new marketing report by Razorfish and CafeMom indicates that moms’ digital behaviors change remarkably when their children hit 12 […]

More Women Than Men on Social Networks, Have More Friends Than Men Do More women are on social networks and on average have slightly more “friends” than do men, even though men tend to be more focused on acquiring “friends” than building relationships with them, according to a Rapleaf study of 30.74 million social networkers. […]