Nov

04

Moms Text at Home, Use Apps Elsewhere – Millenial Media Study

An interesting stat about how moms use their smart phones from Millennial Media: Moms Text at Home, Use Apps Elsewhere A majority of moms who own mobile phones text at home, but use mobile applications outside the home, according to the September 2010 S.M.A.R.T. Report from Millennial Media. Study results show that a majority of […]

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Jul

22

Mommy Blogger Backlash

Mommy Blogger Backlash Stephanie Azzarone, Jul 22, 2009 09:54 AM Is the momosphere ready to implode? A relationship that was once based on a simple understanding — companies supplied products to mom bloggers to review, moms reviewed products for fun and to attract an audience — may suddenly be in semi-crisis. There are several contributing […]

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Jul

05

Huggies partners with Circle of Moms on latest social media campaign

Huggies partners with Circle of Moms on latest social media campaign appssavvy, in partnership with Mindshare , has announced a social media campaign connecting Huggies with Circle of Moms. Unlike working with traditional Web properties, the contextually-relevant and integrated sponsorship program connects Huggies and its Enjoy the Ride Rewards program into the social graph of […]

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Jun

26

Report: Growing Number of Moms Using Social Media

Report: Growing Number of Moms Using Social Media June 25, 2009 -By Mike Shields Mothers of young children are spending far more time with social media than just three years ago. And most claim that as their personal time becomes constrained, they end up sacrificing time with magazines and newspapers compared to before they had […]

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