Back-to-school pitches go social with Facebook, Twitter

Back-to-school pitches go social with Facebook, Twitter By Bruce Horovitz, USA TODAY The first sighting of Britney Spears’ new back-to-school commercial for Candie’s wasn’t on TV. Or in theaters. Or even on the website of the hip, tween-targeting seller of footwear and clothing. Those venues would be so 2008. The spot that shows a sultry […]

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