Oct

27

Wave-5 the Socialisation of Brands – Social media tracker 2010 from Universal McCann

Universal McCann Wave 5 the socialisation of brands View more presentations from Olivier.mermet.

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Oct

19

Donna Marie Antoniadis featured in Globe & Mail – Meet Canada’s best branded woman on Twitter

Donna Marie Antoniadis believes social media is the key to connecting with women DIANE JERMYN Special to The Globe and Mail October 19, 2010 Donna Marie Antoniadis, the co-founder and COO of ShesConnected.com, a social media site for women, was the only Canadian named to the recent Forbes list of the “20 best-branded women on […]

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Oct

18

Donna Marie Antoniadis kicks off small business week on CBC’s Metro Monrning

Donna Marie Antoniadis was interviewed by CBC’s Metro Morning on Monday October 18, 2010. Her interview was focusing on small businesses and the kick-off of Small business week in Canada.

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Sep

10

ShesConnected Conference: Connecting Brands and Digital Women – October 20, 2010

ShesConnected is holding a full day, hands-on conference and workshop to connect top brands with Canada’s most influential and powerful digital women. If you are a digital woman looking to create relationships with top brands, then this is the leading event to do so. If you are a brand looking to connect with leading digital […]

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Aug

17

Research on Media Habits from BlogHer, ComScore, Yahoo, Unicast : What Do Women Want?

A number of studies have been released over the past few months exploring the behaviors, purchasing habits and needs of women online. BlogHer released the 2010 Social Media Matters report in March 2010, a few months prior to the other studies listed in this post. This study was produced in partnership with iVillage and Ketchum, […]

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Aug

05

Donna Marie Antoniadis named one of Forbes 20 Best-Branded Women On Twitter

When it comes to marketing a personal brand on Twitter, these women have what it takes. This list of “best-branded” women on Twitter comprises travel experts, political bloggers, former models, social media gurus to happiness experts and TV producers. Despite their disparate backgrounds, all have one primary thing in common: They utilize social media to […]

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Jul

07

Moms Is A Subset of Women

On the heels of women’s Web preferences in yesterday’s Research Brief, Lucid Marketing presents a slice of that total market by exposing Twitter preferences among those who are “hooked on Twitter.” 57.9% of moms Twitter from their cell phone, iPhone, Blackberry or smartphone. According to the study by Lucid and Lisa Finn, not only do […]

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Jun

25

Women and Social Media

We love flowtown – not onlydo they have an amazing service – they produce the most beautiful infographics. Just look at what they have done for women and social media.

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Jun

25

The BabyCenter® 2010 Mom Social Influencer Report” reveals five unique segments of social moms

18% of moms who use social media account for 78% of the influence San Francisco, CA (June 14, 2010) — BabyCenter, LLC, the Web’s #1 global interactive pregnancy and parenting destination, announced today the results of its proprietary segmentation study, “The BabyCenter 2010 Mom Social Influencer Report,” revealing a clear view into the mindsets, behaviors […]

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Mar

17

Facebook fans said they are more likely to make a purchase for at least a few brands, and 67% of Twitter followers reported the same.

Social media marketers looking for an indication that their efforts are helping the bottom line will be encouraged by findings from Chadwick Martin Bailey and iModerate that social friends and followers feel more inclined to purchase from the brands they are fans of. More than one-half of Facebook fans said they are more likely to […]

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