Moms Text at Home, Use Apps Elsewhere – Millenial Media Study

An interesting stat about how moms use their smart phones from Millennial Media:

Moms Text at Home, Use Apps Elsewhere
A majority of moms who own mobile phones text at home, but use mobile applications outside the home, according to the September 2010 S.M.A.R.T. Report from Millennial Media. Study results show that a majority of mom mobile phone owners perform most mobile activities at home. For example, 66% most often send and receive text messages at home, while 57% most often listen to mobile music at home and 53% most often play mobile games at home.

However, at home/away performance of mobile internet and video activity among moms is equal (50% each). And a strong 71% of moms do most of their mobile application activity outside the home.

To review the source: http://www.marketingcharts.com/direct/smartphone-ownership-climbs-15-14860/