Jun
24
Is Everyone Really Tweeting? Ellie Behling – 06/25/2009 Online social networking site Twitter is all the hype in the media, but a Harvard study made some interesting findings about who’s actually tweeting. Actually, the most active Twitter users are doing all the tweeting, according to the study by the Harvard Business School. The study examined […]
Jun
22
Facing the truth about what men and women want Do you poke, play or simply ignore? According to a new study by Queensland University of Technology, the popularity of a Facebook application will largely depend on whether you are male or female, and if it meets the criteria of being “cool”. Associate Professor Rebekah Russell-Bennett […]
Jun
18
How to Target the World’s ‘Alpha Consumers’: Women Five Questions for Bridget Brennan, Author of ‘Why She Buys’ By Jennifer Rooney Published: June 17, 2009 NEW YORK (AdAge.com) — Women are arguably the world’s most powerful consumers. So why do marketers still fall short in reaching them? Bridget Brennan Bridget Brennan is CEO of Female […]
May
02
More Women Than Men on Social Networks, Have More Friends Than Men Do More women are on social networks and on average have slightly more “friends†than do men, even though men tend to be more focused on acquiring “friends†than building relationships with them, according to a Rapleaf study of 30.74 million social networkers. […]
