Connected Multimedia Corp.

Frito-Lay is asking women to “Inspire Us” July 2, 2009 by Patti Minglin Since launching this spring, Frito-Lay’s “Only in a Women’s World” multimedia campaign has humorously addressed those “that’s so true moments” which women relate to by chronicling the adventures of four animated friends – Anna, Cheryl, Nikki and Maya. Now Frito-Lay is asking […]

Disney.com partners with Walmart for new online promotion Moms, tweens and teens have the opportunity to “rock out” with Disney.com and Walmart. The two powerhouse brands have created a unique online promotion tied to Disney’s U Rock 2, a user generated content event that invites fans to create their own music videos set to songs […]

NEUTROGENA® and BabyCenter launch online resource for sun protection To encourage moms to make smart sun protection choices for themselves and their family, NEUTROGENA® and BabyCenter have joined forces to create an online resource center for sun protection education. At http://community.babycenter.com/groups/a6654055/safe_fun_in_the_sun, moms will find: a downloadable one-pager with information on how to protect themselves and […]

Huggies partners with Circle of Moms on latest social media campaign appssavvy, in partnership with Mindshare , has announced a social media campaign connecting Huggies with Circle of Moms. Unlike working with traditional Web properties, the contextually-relevant and integrated sponsorship program connects Huggies and its Enjoy the Ride Rewards program into the social graph of […]

Lead Us to Tweet, and Forgive the Trespassers Chester Higgins Jr./The New York Times At a youth service at Christ Tabernacle Church in Queens, congregants interact via smartphone. By PAUL VITELLO Published: July 4, 2009 Things went smoothly for the first hour of the Twitter experiment at Trinity Church in Manhattan on Good Friday in […]

Talk & Squawk – Michael Jackson’s death dominates social media Published: Saturday, July 4, 2009 at 3:30 a.m. Last Modified: Friday, July 3, 2009 at 6:10 p.m. Last week’s news of the death of pop icon Michael Jackson spread on social networking sites, blogs and gossip Web sites before any major news organization confirmed reports. […]

Facebook Tops, But Social Networkers Fickle Jack Loechner, Jul 03, 2009 11:00 AM According to Nielsen, total minutes spent on social networking sites in the U.S has increased 83% year-over-year. In fact, total minutes spent on Facebook increased nearly 700% year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009, […]

Keeping you posted Social networking sites help sports figures stay in touch with fans By Shira Springer, Globe Staff | July 3, 2009 The sports world’s eager embrace of social media like Facebook, MySpace, and Twitter is giving fans greater access to their favorite athletes. Fans are privy to the humorous, the informative, the inane, […]

Are people social networking at work? More than half (55%) of office workers with Web access have at least one social networking account, but only 43% use it at work, and typically for less than 30 minutes per day, according to a new survey by WorkPlace Media. It might please employers to know that workers […]

There’s a new truck roaming the streets of LA—just in time for summer—and it’s being followed by legions of devotees who track its whereabouts via Twitter. It’s not Korean barbecue tacos on the menu this time, however—rather, it’s gourmet ice cream sandwiches. Much in the manner of Kogi Korean BBQ, which we covered earlier this […]