Jul

30

Women Rule on Social Networks Spelling Opportunity for Smart Advertisers

So how important are Social Networks to women? According to 36% of women who participated in a recent research study; they would give up chocolate, their Pradas, or their Mother-in-Law before they gave up their Social Networks. We’re not so sure what that says about their Mother-in-Laws but brand managers for Prada and chocolate companies […]

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Jul

05

Talk & Squawk – Michael Jackson’s death dominates social media

Talk & Squawk – Michael Jackson’s death dominates social media Published: Saturday, July 4, 2009 at 3:30 a.m. Last Modified: Friday, July 3, 2009 at 6:10 p.m. Last week’s news of the death of pop icon Michael Jackson spread on social networking sites, blogs and gossip Web sites before any major news organization confirmed reports. […]

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Jul

03

Social networking sites help sports figures stay in touch with fans

Keeping you posted Social networking sites help sports figures stay in touch with fans By Shira Springer, Globe Staff | July 3, 2009 The sports world’s eager embrace of social media like Facebook, MySpace, and Twitter is giving fans greater access to their favorite athletes. Fans are privy to the humorous, the informative, the inane, […]

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Jun

08

FTC Changes And Social Media

FTC Changes And Social Media Robert Wheatley, Jun 08, 2009 05:00 AM Could proposed sweeping changes in Federal Trade Commission (FTC) guidelines shipwreck social media marketing and alter the common practice of using third-party spokespeople to deliver brand messages? “Agencies and clients, especially those working in the social media space, must understand that the FTC’s […]

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Jun

03

Social media transforming communications, inside and out

[ Social media transforming communications, inside and out ] June 03, 2009 | By Jeromy Lloyd | Comments Nothing is changing the field of internal communications faster than social media, according to research from National Public Relations . The PR firm conducted interviews with representatives of 30 organizations to “better understand the role dialogue plays […]

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May

15

Selling Social Media Isn’t Hard; Implementing It Is – You Can’t Understand It Without Experiencing It Firsthand

Selling Social Media Isn’t Hard; Implementing It Is You Can’t Understand It Without Experiencing It Firsthand Posted by Phil Johnson on 05.11.09 @ 12:37 PM Phil Johnson The biggest news for agencies about social media is that clients are starting to buy. If you thought selling social media was hard, wait until you start to […]

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May

12

Dive into Social Media Now- BusinessWeek Article May 12, 2009

The Innovation Engine May 12, 2009, 2:37PM EST Dive into Social Media Now Your competitors know that Twitter, Linkedin, and the rest of the social media gang are a communication channel between you and your consumers. Do you? By G. Michael Maddock and Raphael Louis Vitón We believe this with all our heart: While social […]

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May

04

Social Media: The Five-Year Forecast

Social Media: The Five-Year Forecast Social media has only just taken off, says Forrester analyst Jeremiah Owyang — and his “Future of the Social Web” report says social networks and marketers will have to change their strategies. “Bad things will happen,” he says. By Jessica Tsai – Posted Apr 27, 2009 ——————————————————————————– The distinction between […]

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