Blogher Put Her in the Driver’s Seat Report“ October 2011

BlogHer’s most recent study explores how women use social media to help make decisions during the car purchasing cycle.

Key Takeaways for Automotive Manufacturers

  • Social Media helps women get excited to buy a new car; blogs help calm her nerves and increase her confidence.
  • Women still come to you: Your site, your dealership. Shape their experiences there
  • Bring them real user experiences: On your site and on theirs.
    • Be an aggregation point for women’s voices
    • Participate and become a part of a woman’s social graph
Jdpa auto, blog her final

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