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Social networking helping women turn on to tech The female of the species is increasingly heading towards a tech leadership role, according to research conducted by Orange’s Silicon Valley-based labs. By Maggie Holland, 13 Jul 2009 at 08:00 Front cover of Orange Labs’ Her Code report The IT industry is still suffering from a gender […]

Bridging the Gender Gap Feature Posted by Tim Rattray, Yesterday Let’s just be up front about it: When you think of the typical gamer, the image that comes to mind is probably a single male somewhere between the ages of 10 and 34. Statistical evidence has backed that up for decades. Plus, one only needs […]

Women & Our Online Behavior and Social Media Habits July 8th, 2009 by Julie Kent | 2 Comments SheSpeaks.com conducted a great survey of women’s online and computer habits, and published the results in a comprehensive 65-page document. It’s a fascinating study that looks mainly at women’s social habits online, and most definitely has implications […]

What Your Favorite Social Network Says About You Anderson Analytics Survey Reveals Consumers’ Likely Interests, Buying Habits, Media Consumption By Beth Snyder Bulik Published: July 08, 2009 YORK, Pa. (AdAge.com) — Do you Twitter? Then you are more interested in sex than the average Facebook, MySpace or LinkedIn user. Like LinkedIn? You’re more likely to […]

Twitter Promotion Done Right: #moonfruit July 1st, 2009 | by Adam Ostrow A few weeks ago, we wrote about a promotion from website builder Squarespace (SquareSpace), where the company offered up 30 iPhones in 30 days to be randomly awarded to users who included #squarespace with their tweets. The campaign worked in getting exposure – […]

Tweetraising: The Potential For Charities On Twitter Leena Rao TechCrunch.com Sunday, July 5, 2009 3:30 PM Twitter has been hailed as an incredibly useful marketing tool for businesses and brands, both big and small, to disseminate information and engage with consumers on a massive scale. But what about non-profits? The ability to use social media […]

Sharpie Makes Its Mark With Women Long known for its labeling capabilities, Sharpie has become a leader in its category by being creative, fearless and knowledgeable about its key consumers—women. Sharpie has not only embraced social media as a way to communicate with women, but their new sites and tools have opened up a dialogue […]

Frito-Lay is asking women to “Inspire Us” July 2, 2009 by Patti Minglin Since launching this spring, Frito-Lay’s “Only in a Women’s World” multimedia campaign has humorously addressed those “that’s so true moments” which women relate to by chronicling the adventures of four animated friends – Anna, Cheryl, Nikki and Maya. Now Frito-Lay is asking […]

Disney.com partners with Walmart for new online promotion Moms, tweens and teens have the opportunity to “rock out” with Disney.com and Walmart. The two powerhouse brands have created a unique online promotion tied to Disney’s U Rock 2, a user generated content event that invites fans to create their own music videos set to songs […]

NEUTROGENA® and BabyCenter launch online resource for sun protection To encourage moms to make smart sun protection choices for themselves and their family, NEUTROGENA® and BabyCenter have joined forces to create an online resource center for sun protection education. At http://community.babycenter.com/groups/a6654055/safe_fun_in_the_sun, moms will find: a downloadable one-pager with information on how to protect themselves and […]