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Twitter Quitters Post Roadblock to Long-Term Growth April 28th, 2009 Posted in Nielsen News, Online And Mobile | 72 Comments David Martin, Vice President, Primary Research, Nielsen Online Oprah embarrassed herself on it with a stuck caps lock. That guy from Punk’d competed with “the most trusted name in news” for audience. A befuddled Jon […]

Social Media Advice for Brands From a Wal-Mart Elevenmom By Robin Neifield, ClickZ, Apr 22, 2009 When Wal-Mart joined the social media marketing bandwagon last year, it started slowly and got its feet wet in a few disciplines: Facebook, YouTube, and Twitter. Those early efforts eventually evolved into the Elevenmoms program. Walmart.com’s Elevenmoms are a […]

Great article by Kelley Murray Skoloda author of the book “Too Busy to Shop: Marketing to “Multi-Minding” Women“ Click here to vie wSource of blog: http://www.cnbc.com/id/30389508 Friday, 24 Apr 2009 Marketers: Have You Found The Right Woman? Posted By:Gloria McDonough-Taub Topics:Economy (U.S.) | Consumers | Media | Print Media Sectors:Retail This guest blog was written […]

The number of US women over age 55 using Facebook grew by 175.3% since September 2008, making mature females one of the fastest growing demographic groups on the social network, according to usage statistics released by independent blog Inside Facebook. Source: http://xr.com/u2r

Fast Facts M2W provides detailed statistics and facts about women as consumers. Source: http://xr.com/4kr

Boomer Women Defying Stereotypes Leading Authority on Boomer Women, VibrantNation.com Study Uncovers That Women At Midlife and Beyond Are Well-Connected and Wired March 18, 2009 (Louisville, KY) — VibrantNation.com, the online destination forwomen 50+, released new research that reveals that the niche they’ve termed “Vibrant Women” is the first generation of women in history whose […]

Time for Brands to Change their Approach when Marketing to Mom, Says New Report by Razorfish and CafeMom Mobile browsing, social media increasingly influential in moms’ purchase decisions New York, NY (February 2, 2009) – A new marketing report by Razorfish and CafeMom indicates that moms’ digital behaviors change remarkably when their children hit 12 […]

More Women Than Men on Social Networks, Have More Friends Than Men Do More women are on social networks and on average have slightly more “friends” than do men, even though men tend to be more focused on acquiring “friends” than building relationships with them, according to a Rapleaf study of 30.74 million social networkers. […]