Facebook Pages Attract Online Shoppers to Retailer Sales and Promotions

Compete Online Shopper Intelligence Study Examines Role of Facebook in Retail

BOSTON, MA–(Marketwire – Jun 17, 2011) – Kantar Media’s Compete, today released data showing that online consumers are now using retailers’ Facebook pages as online circulars. The results, part of Compete’s quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior, suggests that consumers are increasingly using Facebook to enhance their shopping experience and engage with brands online.

According to Compete, one quarter of consumers now visit an official Facebook page for a retailer or consumer product at least once a month. And more than half of these respondents (56 percent) say they use retailers’ Facebook pages to keep up to date on sales and promotions.