ShesConnected presenting “Community Management Strategy for Leading Brands” at Social Media Week New York February 9

Social Media Week (SMW) is a global platform that connects people, content, and conversation around emerging trends in social and mobile media. Please join ShesConnected on Thursday February 10, 2010 at the RogerSmith Hotel in New York. Please click this link to register

Okay, so you have your Fan Page up, you have your twitter page, and you are starting to integrate Social Media into your marketing efforts.  But why isn’t this enough?  Social media is really about enabling and engaging in conversations.  But whose job is it to engage in the conversations that are happening?  If you’re not participating in the conversation, you’re missing a huge opportunity!  Many brands are just now starting to understand the power of Community Management.  In this session you will learn how to:

  • Grow your company’s community and build brand advocates
  • Capture share of voice in your brand’s category
  • Improve your search rankings
  • Generate Earned Media and get more bang for your marketing spend
  • Build the internal capabilities and processes to manage conversations 24/7
  • Set up an effective monitoring and measurement system
  • Maintain compliance with the new FTC guidelines

This session shares the Dos and Don’ts of creating an effective Community Management Strategy.  You’ll learn why and how to set up a network of community managers, engage in conversations across the social web, and how turn these conversations into real value for your company. Hear first-hand how they have helped leading brands over the last four years with their proprietary methodology build, grow, and engage communities.

Register now