Donna Marie Antoniadis speaking at “Managing Legal and Business Risks in Social Media” April 14 – 15, 2011 in Toronto

Minimizing Risks to Your Organization WhenAdvertising and Marketing via Social Media
Donna Marie Antoniadis, Co-founder & CEO, ShesConnected Multimedia Corp.
Brian Fraser, Partner, Gowling Lafl eur Henderson LLP
Ruth Rapoport, Assistant General Counsel, Unilever Canada Inc.
Patrick Thoburn, Co-Founder, Matchstick

• Working tactically within the existing advertising
and marketing law framework
• What kind of notifi cations need to be provided to clients
and end-users? What are the consent requirements?
• Applying the latest legal developments when running
or registering in contests via social media
• Maintaining transparency and disclosure when working