Social Media Week Toronto – Feb 4 @ 10:00am and 1:00pm Marketing to Women Using Social Media

socialmediaweekShesConnected is participating in Social Media Week. Please join us for this informative session.


Whether you are a beginner or a pro, this session is guaranteed improve your marketing to women through Social Media.

In this session you will learn:
• How women are using social media
• Attitude and behavioral insights of women using social media
• How to incorporate Facebook, YouTube, Twitter, and blogs into your marketing programs
• The do’s and don’ts when marketing to women with Social Media
• How to measure and track your success

Session Description:

As the classic slogan for Oldsmobile goes, “This is not your father’s Oldsmobile”, the juxtaposition for today is, “This is not your teenager’s Social Network”. 53% of online women use Social Networks at least weekly and the rate of Social Network adoption in the past year has been especially strong among older women. So what are the implications for advertisers, marketers, and social networks? In a word; OPPORTUNITY!

Women are one of the most important demographics to advertisers. Advertisers know that in order to be successful, you have to follow the money. And the money is in the purses of the women who are spending their time on Social Networks. Women control up to 85% of all household expenditures. They outnumber men online, and are spending a significant amount of time on Social Networks. Attendees will receive a free copy of the Power of Social Networking for Women Research Report.

ShesConnected Multimedia is the go-to social media agency uniquely designed to leverage the power of social networking and social media to engage women in meaningful and relevant ways to connect them to our client’s brands. We combine both an agency and our online community to deliver gender-smart marketing, using market research to craft authentic social media strategies and programs targeted at women.

This combination — unique in the industry — is the reason why leading organizations turn to ShesConnected for their social media solutions. Presenters: Mark Grindeland, Co-founder and CEO and Donna Marie Antoniadis, Co-founder and COO of ShesConnected Multimedia Corp.

To RSVP to this event Click Here