B.C. copywriter’s tweet campaign lands him job at CP+B

[ B.C. copywriter’s tweet campaign lands him job at CP+B ]

June 23, 2009 | By Canadian Press | Comments

When Christopher Kahle lost his job as a copywriter at a Vancouver firm, he didn’t pick up the classifieds to find his next gig.

He instead turned to Twitter and ended up landing a job that’s long been his dream.

Kahle invited Twitter users to send tweets to U.S. ad agency Crispin Porter + Bogusky.

He offered to donate $1 to charity for each of the first 200 users who messaged the company’s creative head, Alex Bogusky, on his behalf.

Bogusky was so impressed with the plan that he hired Kahle, who starts what he hopes will be a three-year stint with the company this week.

“It caught fire in the ad industry,” Kahle said.

Crispin Porter + Bogusky is tuned into trends in technology, which led Kahle to adopt the unorthodox approach.

“They’re really about using new media, so I was kind of willing to take a risk on it,” Kahle said.

“When they hired me it was pretty exciting because I’ve been wanting (to) work for them for some time.”

Source: Marketing Magazine