Frito Lay’s New Campaign targeting women
http://www.awomansworld.com/ Frito-Lay has created a new social media campaign targeting women. Would love to know what you think of this.
http://www.awomansworld.com/ Frito-Lay has created a new social media campaign targeting women. Would love to know what you think of this.
Social Media: The Five-Year Forecast Social media has only just taken off, says Forrester analyst Jeremiah Owyang — and his “Future of the Social Web” report says social networks and marketers will have to change their strategies. “Bad things will happen,” he says. By Jessica Tsai – Posted Apr 27, 2009 ——————————————————————————– The distinction between […]
Twitter Quitters Post Roadblock to Long-Term Growth April 28th, 2009 Posted in Nielsen News, Online And Mobile | 72 Comments David Martin, Vice President, Primary Research, Nielsen Online Oprah embarrassed herself on it with a stuck caps lock. That guy from Punk’d competed with “the most trusted name in news†for audience. A befuddled Jon […]
Social Media Advice for Brands From a Wal-Mart Elevenmom By Robin Neifield, ClickZ, Apr 22, 2009 When Wal-Mart joined the social media marketing bandwagon last year, it started slowly and got its feet wet in a few disciplines: Facebook, YouTube, and Twitter. Those early efforts eventually evolved into the Elevenmoms program. Walmart.com’s Elevenmoms are a […]
Great article by Kelley Murray Skoloda author of the book “Too Busy to Shop: Marketing to “Multi-Minding” Women“ Click here to vie wSource of blog: http://www.cnbc.com/id/30389508 Friday, 24 Apr 2009 Marketers: Have You Found The Right Woman? Posted By:Gloria McDonough-Taub Topics:Economy (U.S.) | Consumers | Media | Print Media Sectors:Retail This guest blog was written […]
This spring, BlogHer partnered with Compass Partners to do a sweeping social media benchmark study of more than 6,000 women. We surveyed 1,250 female Internet users via a nationally representative panel, and 5,000 visitors to BlogHer’s network (BlogHer.com our syndicate of 1,500 blogs). Source: http://xr.com/l9k
Moms are joining social networks en-masse. If you’re a mom, or married to one like I am, you’ve probably noticed a lot more activity with moms on Facebook in the past six months. I was even friended by my own mom last week. Of course not wanting to rely entirely on my own circle of […]
After my post on Facebook’s demographics and statistics hit the front page of Digg for a day and drove about 25k views of the report, I got the sense that there’s a real need for this kind of information. Aside from Facebook, Twitter is perhaps the most important and interesting social media platform on the […]
Worldwide spend on social network advertising is expected to rise this year by 17 per cent, it has been claimed. Research by eMarketer estimates that advertisers spent $2 billion and the company expects this figure to rise to $2.35 billion in 2009. Read more: http://xr.com/0o8