May

11

Frito Lay’s New Campaign targeting women

http://www.awomansworld.com/ Frito-Lay has created a new social media campaign targeting women. Would love to know what you think of this.

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May

04

Protected: The Connected Agency

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May

04

Social Media: The Five-Year Forecast

Social Media: The Five-Year Forecast Social media has only just taken off, says Forrester analyst Jeremiah Owyang — and his “Future of the Social Web” report says social networks and marketers will have to change their strategies. “Bad things will happen,” he says. By Jessica Tsai – Posted Apr 27, 2009 ——————————————————————————– The distinction between […]

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Apr

30

Twitter Quitters Post Roadblock to Long-Term Growth

Twitter Quitters Post Roadblock to Long-Term Growth April 28th, 2009 Posted in Nielsen News, Online And Mobile | 72 Comments David Martin, Vice President, Primary Research, Nielsen Online Oprah embarrassed herself on it with a stuck caps lock. That guy from Punk’d competed with “the most trusted name in news” for audience. A befuddled Jon […]

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Apr

26

Social Media Advice for Brands From a Wal-Mart Elevenmom

Social Media Advice for Brands From a Wal-Mart Elevenmom By Robin Neifield, ClickZ, Apr 22, 2009 When Wal-Mart joined the social media marketing bandwagon last year, it started slowly and got its feet wet in a few disciplines: Facebook, YouTube, and Twitter. Those early efforts eventually evolved into the Elevenmoms program. Walmart.com’s Elevenmoms are a […]

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Apr

25

Marketers: Have You Found The Right Woman?

Great article by Kelley Murray Skoloda author of the book “Too Busy to Shop: Marketing to “Multi-Minding” Women“ Click here to vie wSource of blog: http://www.cnbc.com/id/30389508 Friday, 24 Apr 2009 Marketers: Have You Found The Right Woman? Posted By:Gloria McDonough-Taub Topics:Economy (U.S.) | Consumers | Media | Print Media Sectors:Retail This guest blog was written […]

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Apr

23

36.2 million women actively participate in the blogsophere every week

This spring, BlogHer partnered with Compass Partners to do a sweeping social media benchmark study of more than 6,000 women. We surveyed 1,250 female Internet users via a nationally representative panel, and 5,000 visitors to BlogHer’s network (BlogHer.com our syndicate of 1,500 blogs). Source: http://xr.com/l9k

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Apr

23

Social Media, Turning MySpace into Mom’s Space

Moms are joining social networks en-masse. If you’re a mom, or married to one like I am, you’ve probably noticed a lot more activity with moms on Facebook in the past six months. I was even friended by my own mom last week. Of course not wanting to rely entirely on my own circle of […]

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Apr

23

2009 Twitter demographics and statistics

After my post on Facebook’s demographics and statistics hit the front page of Digg for a day and drove about 25k views of the report, I got the sense that there’s a real need for this kind of information. Aside from Facebook, Twitter is perhaps the most important and interesting social media platform on the […]

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Apr

23

Social network advertising spend on the rise

Worldwide spend on social network advertising is expected to rise this year by 17 per cent, it has been claimed. Research by eMarketer estimates that advertisers spent $2 billion and the company expects this figure to rise to $2.35 billion in 2009. Read more: http://xr.com/0o8

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