Jun

03

Generations Online in 2009

Generations Online in 2009 by Sydney Jones, Research Assistant and Susannah Fox, Associate Director, Pew Internet & American Life Project January 28, 2009 Contrary to the image of Generation Y as the “Net Generation,” internet users in their twenties do not dominate every aspect of online life. Generation X is the most likely group to […]

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Jun

03

Social media transforming communications, inside and out

[ Social media transforming communications, inside and out ] June 03, 2009 | By Jeromy Lloyd | Comments Nothing is changing the field of internal communications faster than social media, according to research from National Public Relations . The PR firm conducted interviews with representatives of 30 organizations to “better understand the role dialogue plays […]

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Jun

01

New Twitter Research: Men Follow Men and Nobody Tweets

New Twitter Research: Men Follow Men and Nobody Tweets 2:15 PM Monday June 1, 2009 by Bill Heil and Mikolaj Piskorski Tags:Gender, Social media, Technology Twitter has attracted tremendous attention from the media and celebrities, but there is much uncertainty about Twitter’s purpose. Is Twitter a communications service for friends and groups, a means of […]

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May

27

Vatican launches Facebook, iPhone apps

Vatican launches Facebook, iPhone apps By Ariel David, THE ASSOCIATED PRESS VATICAN CITY — Pope Benedict has entered the world of social networking sites and smartphones with a Vatican portal that includes Facebook and iPhone applications. The Pope2You website was launched Thursday and allows Facebook users to send virtual postcards with photos of Benedict and […]

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May

16

WSJ Social Media Policy: Still Not Getting It

Source: Mashable.com May 14th, 2009 | by Stan Schroeder Link: http://mashable.com/2009/05/14/wsj-social-media-policy/ In a recent article, we’ve asked should your company have a social media policy? Well, today the Wall Street Journal gave its answer to that question by issuing a lengthy list of rules of conduct on social networks, such as Facebook (Facebook reviews) and […]

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May

15

Selling Social Media Isn’t Hard; Implementing It Is – You Can’t Understand It Without Experiencing It Firsthand

Selling Social Media Isn’t Hard; Implementing It Is You Can’t Understand It Without Experiencing It Firsthand Posted by Phil Johnson on 05.11.09 @ 12:37 PM Phil Johnson The biggest news for agencies about social media is that clients are starting to buy. If you thought selling social media was hard, wait until you start to […]

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May

14

Social media ad metrics unveiled: Source Media In Canada

Social media ad metrics unveiled by Gariné Tcholakian A new set of media ad metrics definitions have just been released by the Interactive Advertising Bureau (IAB) in the US, developed to help marketers, broadcasters and advertisers measure the value of social media campaigns and help quantify and describe the shift in the online sphere. The […]

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May

14

Social Media Ad Metrics – IAB

Social Media Ad Metrics Download Social Media Ad Metrics Definitions This document specifies standard definitions for Social Media Metrics. With the rapid growth seen in the Social Media space in recent years, many publishers and vendors are offering supplemental performance metrics to their clients as additional ways of gauging ad effectiveness. This document defines these […]

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May

13

Twitter Still Headed To The Moon With 17 Million U.S. Visitors In April

Twitter Still Headed To The Moon With 17 Million U.S. Visitors In April 57 Commentsby Erick Schonfeld on May 12, 2009 Looking at Twitter’s visitor growth charts every month is like watching a rocket go to the moon. ComScore released its U.S. numbers for April, 2009 today and it shows Twitter reaching 17 million unique […]

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May

12

Dive into Social Media Now- BusinessWeek Article May 12, 2009

The Innovation Engine May 12, 2009, 2:37PM EST Dive into Social Media Now Your competitors know that Twitter, Linkedin, and the rest of the social media gang are a communication channel between you and your consumers. Do you? By G. Michael Maddock and Raphael Louis Vitón We believe this with all our heart: While social […]

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