“The level of engagement and amplification we have experienced through the Twitter parties is unprecedented for Toshiba Canada. We entered into social media full force this year and are extremely excited to be able to realize one-to-one marketing and hear what consumers have to say about our products. The She’s Connected digital women are tech savvy and highly engaged, we can’t wait to meet them face to face at #SCCTO.”
Melissa Moore
@ToshibaCanada
Social Media & Communications Manager
Toshiba of Canada Limited
“If they took the time to answer my questions, I’m sure going to take the time to tweet back/listen and learn. One of the best opportunities I’ve had to ignite conversation around our brand and receive real-time feedback on products, as well as overall chatter with a very welcoming and enthusiastic group.”
Tonia Hammer
@MolsonTonia
Community Relations, PR & Social Media girl
Molson Coors Canada
“Last night’s Twitter Party was another first for the Royal Canadian Mint, but it won’t be our last! While we’ve been engaged in social media for over two years, this incredible level of engagement was unprecedented! Within an hour of exchanging and sharing tweets, we were trending in Canada! It will be such a pleasure to meet these digital influencers face-to-face at the end of the month when we all meet for ShesConnected Toronto 2011. In the meantime, we’ll keep tweeting!
Carolyn Gardner
@canadianmint
Project Manager, Social Media
Royal Canadian Mint
“Besides personally having a blast while participating in the twitter parties, I also learned more about what Canadian women think about not just the Janes brand but also about cooking for and feeding their families. We gained many new twitter followers as a result of these twitter parties and in the weeks since they took place, we’ve had meaningful conversations and developed online relationships that we hope will help to strengthen our brand long term.”
Dana McCauley
@JanesFamilyFd
Culinary Director
Janes Family Foods
The Twitter parties were extremely valuable for Nokia for connecting with a new audience. The participants were really engaged and passionate about technology. We are now getting bombarded by requests from female influencers – which is great!”
Mila Mironova
@nokiacanada
Marketing Manager
Nokia Canada